What Matters When Marketing to Generation Z Marketers are scrutinizing GenZ’s psychographics to understand how to connect with them. Here are some high-level topics to consider. Generation Z, those born between 1997 and 2012, is currently the largest demographic in the world and is poised to shape the future of consumer behaviour. As they reach […]
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Time to switch to the next gen of Google Analytics (GA4). Universal Analytics will be discontinued in June 2023. Make sure you have everything set for a smooth transition to Google Analytics 4 Google Universal Analytics and Google Analytics 4 (GA4) are two different analytics solutions offered by Google. While Universal Analytics has been the
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Navigating the iOS 14 Privacy Changes The rapid evolution of the internet has rendered traditional digital marketing methods obsolete due to increasing concerns over privacy Apple’s recent privacy changes have had a significant impact on digital advertising, particularly with the introduction of the App Tracking Transparency (ATT) feature in iOS 14. This feature requires apps
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Google is the first step in any successful digital marketing strategy. Advertising on Google is an essential part of any successful digital marketing strategy. By placing ads on the world’s largest search engine, businesses of all sizes can reach millions of potential customers, increase brand awareness, and drive online sales. In this article, we’ll discuss
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Have your TikTok pixels installed and start optimizing your campaigns. Tracking pixels are an essential tool for measuring the success of your TikTok advertising campaign. By installing a tracking pixel on your TikTok Ads account, you can gain valuable insights into your target audience, track the performance of your ads, and optimize your campaigns for
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